Michelin Impossible
We sent a KFC franchisee on a mission to win a Michelin Star. It looked effortless, but a huge team spent 6 months making the impossible nearly happen.
“You’re f@#king crazy”
Stéphane Pitré, Michelin Starred Chef
KFC had a quality perception problem.
No one would listen to KFC talk about the genuinely good quality of its food. So we needed someone else to tell this story for a chance at getting Australians to listen.
A KFC store owner named Sam was cast from 30,000 employees.
It was a story so audacious that everyone wanted to talk about it.
Thanks to months of preparation, content production, scripting and media training, it worked.
